NEW MUSIC: Sunny Hill - Princess and Prince Charming(백마는 오고 있는가)


After concluding their promotions for previous single The Grasshopper Song and the band's only male member leaving to begin his military service, Sunny Hill have made their return to the music scene this week. Their new digital single Princess and Prince Charming(백마는 오고 있는가) was released on Thursday and is very Sunny Hill. Whether or not that is a good thing is undecided.

This song (and it's music video) ooze Sunny Hill's individual charms and their quirky style. Although beginning as a ballad group, the group reinvented themselves last year with the addition of a couple new members and transformed into a very alternative yet contemporary pop group. This change of style paid off. They became an exciting group and their songs - Midnight Circus and Pray - became decent sized hits and cemented Sunny Hill's name in the K-Pop industry. Fast forward to 2012, and they've released The Grasshopper Song and Princess and Prince Charming. Now, I really do like these songs. They have fantastic music videos - full of great imagery and symbolism - and the songs themselves are upbeat, fun and definately different to what is out there at the moment. That said, however, I feel it's becoming a little samey. Their concept may be unique but their songs are no longer individual. Since Midnight Circus, I've found all their tracks very similar - they've released around 8 tracks (on their mini albums, singles etc.) and each song is a very similar to one another. Sure, Sunny Hill differ completely to the hundreads of other K-Pop groups around, but their material doesn't differ from one song to the next.

Princess and Prince Charming may indeed be a charming song, but it doesn't show any growth - nor does it differ from their previous single or mini album. To me, I'd love to see Sunny Hill switch things up yet again. We've seen them transform once - why not do it again? I'd surely welcome a new direction at this point.

Saturday 21 April 2012

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